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“Treat your customers like lifetime partners” - Michael LeBoeuf
This practical programme provides participants with the knowledge and skills to maximise the opportunities with their most important customers. It will help them to recognise and manage their key accounts by providing them with the tools and resources to better understand the business relationship, the strategic imperatives of their business and yours and what it takes to take them from a customer to a true business partner. Participants will come away from the workshop with a completed analysis of one key account business that they will use as a blueprint for others.
“The course dramatically opened my eyes to the importance of a strategic approach and background preparation prior to the tactical approach of account management” Account Manager, TV3
The ability to recognise key criteria for identifying a key account A stronger strategic understanding of key customers drivers, issues and environment Improved skills in creating appropriate strategies around managing their key accounts Enhanced ability to build partnership relationships More revenue from top customers!
We can customise any of our programmes to your needs, or work with you to create a custom programme that perfectly suits you.